I partner with brands to unlock their full potential online — combining ecommerce expertise, performance marketing, and AI-powered technology to drive real, measurable growth.
Experience
Positions
Achievements
- Led a 30+ person team across performance marketing, CRM, and digital strategy at Australia's largest pure-play online retailer
- Placeholder achievement — update with real content
- Placeholder achievement — update with real content
Positions
Achievements
- Delivered end-to-end digital strategy across Australia's most iconic online shopping event platform
- Placeholder achievement — update with real content
Positions
Achievements
- Built a curated online marketplace for independent brands from the ground up — platform architecture, vendor onboarding, and full commercial framework
- Placeholder achievement — update with real content
Services
Performance Marketing
Drive measurable results across every paid channel — Google Ads, Meta, TikTok and beyond. I build AI-enhanced, data-driven strategies that put your brand in front of high-intent audiences and turn clicks into customers, efficiently and at scale.
Ecommerce Optimisation
Whether you're launching or scaling, I help brands build ecommerce operations that convert. From platform strategy and UX audits to growth experimentation, I identify the friction killing your revenue and engineer the commercial engine your brand deserves.
Website Development
Your website is your most powerful sales asset. I build fast, modern, mobile-first sites and storefronts using the latest technology — architected to convert, optimised for search, and built to scale with your brand.
Email & CRM
Turn one-time buyers into loyal customers. I design and automate intelligent lifecycle flows — from welcome sequences to win-back campaigns — using AI-driven segmentation to increase retention and maximise lifetime value.
Portfolio
Coming soon — case studies and work samples will be added here.
Get In Touch
Hi, I'm Daniel — a digital specialist with over a decade at the sharp end of ecommerce and performance marketing. I work with brands to solve real commercial problems through digital technology.